By Utpal Borpujari
The Western world’s increasing craze for Yoga as an ancient body ‘n’ mind wellness regime will now be catered to online, with instructors sitting in India teaching various “asanas” to enthusiasts anywhere in the world.
The brainchild of a Kanpur-based organisation providing online health guidance, the initiative involves personalized online Yoga classes by qualified teachers against a fee through webcams to anyone interested.
The primary target clientele is non-Indians. “Indians already have access to good Yogis. Therefore, this service is aimed at mainly people in foreign countries,” Amit Agarwal of Divinewellness.com, the company offering the service, told Deccan Herald here.
The online classes are being offered on a one-on-one and interactive basis, with the instructor guiding the student on the correct posture of various asanas using webcams.
To promote the concept in the United States, the company will demonstrate it at the Yoga Journal Conference at San Francisco during January 29-31, says Agarwal.
“This is an exquisite combination of an ancient science using ultra modern delivery methods,” he says about the service which is now available in its beta format on the worldwide Web and expected to be available in its full version soon.
The company has various packages to suit the needs of different enthusiasts, and also has the facility of complimentary trials, says Agarwal.
The company is also promoting ancient Indian healing systems like Ayurveda abroad, using the same format of online consultation with experts.
Divinewellness.com’s CEO Anurag Lohia, himself a Yoga practitioner, got the idea to develop the online classes after interacting with enthusiasts in the United States to take Yoga classes. “Asking help from a personal yoga teacher is forbidding, due to cost. So I thought maybe we could deliver yoga teachings online. It would save transport, be personalised, and benefit the users,” he says.
The idea fructified after two years of research and consultation, and the fees would be “affordable”, according to the promoters of the company, which is part of the Lohia Group, a leading polymer-related industries’ equipment and machinery manufacturer.