Utpal Borpujari

January 11, 2010

Love parents, bag awards – new reality show mantra

By Utpal Borpujari

In ancient times, the legendary Shravan Kumar carried his blind parents around in the ultimate example of sacrifice for their happiness. In modern times, directors like Karan Johar make films with taglines that go “it’s all about loving your parents”.

Taking this idea further, Star Plus has now come up with a reality show that will test how much the participants really care about their parents.

Called Mahayatra – Rishton Ka Anokha Safar, the “religious adventure” show will see of 12 participants competing against one another to fulfill their parents’ wish to visit the some of the most important religious sites in the country and “prove” their love, dedication and “supreme sacrifice” towards their parents.

Touted as the show that will test one’s commitment to fulfil one’s parents’ dream, it will see each team comprising three family members – son or daughter and their parents or parents-in-law – embark on the contest.

“It promises to be the first of its kind reality show with a never-seen-before combination of adventure and spirituality. It aims at bringing to the fore the special bond that exists between a child and his parents and puts to test his commitment and dedication to fulfill his parents’ ultimate dream,” says Anupam Vasudev, executive vice-president marketing of STAR India Pvt Ltd, explaining the concept.

In the show that will run from Monday to Friday evenings from January 18, the teams will strive to cover 25 key religious shrines across India as each of the children also attempt to fulfill their parents’ dream to visit the “Chaar Dhaams”.

Viewers will get to also watch the “pujas” and “mahaartis” at these shrines during the show, says Vasudev.

And yes, like all other reality shows, here too winner stands to get Rs one crore as “reward” for their “dedication and love” towards their parents. As one might say, so much for unconditional love between parents and children!

(Published in Deccan Herald, www.deccanherald.com, www.deccanheraldepaper.com, 11-01-2010)



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