Utpal Borpujari

August 17, 2009

Fight against piracy: Moser Baer lowers its Super DVD prices to Rs 22-30 band

Filed under: Cinema,Deccan Herald,Marketing/Distribution,Media — utpalb21 @ 4:49 pm
Tags: ,

By Utpal Borpujari

Moser Baer, which has been at the forefront of lowering prices of film DVDs and VCDs in a direct effort to beat film pirates in their own game, has now decided to use one more strategy of pirates to fight them.

The company has decided to peg down the price of its “Super DVDs”, which contain legitimate and quality content in the form of three movies each, to between Rs 22-Rs 30, countering what pirates offer – 4-5 pirated movies often with bad reproduction – for around the same price.

To make the move successful, Moser Baer has also decided to introduce mobile vans that will take its products to retailers as well as consumers in rural India, who form the biggest consumer base for cheaper and easily-accessible pirated CDs.

“We have already launched a number of such three-movie DVDs of Gujarati films priced at Rs 22 each, while in Bengali, the pricing will be Rs 25, in Hindi Rs 27 and in all other language markets Rs 30 each,” Moser Baer Entertainment Ltd chief executive Harish Dayani said.

The first Hindi Super DVD set priced at Rs 27 will hit the markets in about a week’s time, comprising Moser Baer’s own, recently-released and critically-acclaimed production Sankat City along with eight different combinations of two other movies, he said. While in Tamil the price tag has been kept at Rs 30 each for these DVDs, experimentally the company has released the Super DVD containing the Tamil version of horror film 13B at Rs 25.

Moser Baer’s move, industry experts say, could lead to further lowering of DVD and VCD prices by competing labels, something that had happened when it had introduced cheaper DVDs and VCDs in the market some time back.

“We are also introducing at least 100 vans, mainly covered autorickshaws and Maruti Omnis, in 25 states in the next 60 days to take our products directly to the rural markets. In fact, already such retail vans have started operating in states like Gujarat, Rajasthan, Uttar Pradesh, West Bengal, Madhya Pradesh and Maharashtra,” Dayani said.

Meanwhile, Moser Baer is spending around Rs 40-50 crore in the next 18 months on content acquisition, which includes 125 new films across languages. “In Hindi, we would need to acquire about 40 per cent of the content, while in Malayalam, we have already acquired 60 per cent of the films being released in the next 18 months,” Dayani said.

The company, riding on the response to its home productions Shaurya and Sankat City, is also going ahead with more film projects, which includes three in Tamil, one of which is the Tamil version of Imtiaz Ali’s blockbuster Jab We Met. It also has four Hindi and one Malaylam film in the pipeline.

(An abridged version of this article was published in Deccan Herald, www.deccanherald.com, www.deccanheraldepaper.com, 15-08-2009)

http://www.deccanherald.com/content/19617/moser-baer-cuts-super-dvd.html

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11 Comments »

  1. WHERE IS SUPER DVD Rs.22/= TO Rs. 30/=

    IT MAY BE IN YOUR DREAMS ONLY . I AM A RESIDENT OF BANGALORE . SINGLE MOVIE DVD ONLY GETTING @ Rs49/= & ABOVE.

    CAN YOU SENT ME BANGALORE DISTRIBUTER / DEALER ADDRESS / PHONE NUMBERS .

    Comment by shyamsundergupta — August 28, 2009 @ 12:43 pm | Reply

    • they are in the process of being launched. I am reporting what the company official quoted in the story has said. there is no need to be sarcastic unnecessarily. If you want any information, you can do that politely. you can inquire with shops which sell dvds of this label to find out distributor/dealer address. I am a newspaper journalist, not the company’s sales agent.

      Comment by utpalb21 — August 29, 2009 @ 2:16 am | Reply

  2. In Tamil already the dvd from moserbaer costs 25. the first one was yaavarum nalam (13b ).

    Comment by srikanth — September 21, 2009 @ 5:11 pm | Reply

  3. Moreover, Moserbaer is the only one i know which provides DVD9 for all dvd’s.

    Comment by srikanth — September 21, 2009 @ 5:12 pm | Reply

  4. Hi All, Today i got two set of Super DVDs of moser baer piced at Rs 27 each, 1 set – Sankat city,chal chala chal,welcome to sjjanpur 2 set – Phir kabhi,sorry bhai,barah aana. I just took two set to check out the print quality and i must say its exellent. I must recommend this to everyone ove pirated DVDs. Sound quality is superb.. i have phillips hometheater and movies are playing great. Hope this would hepl you guys.

    Comment by Manoj — September 21, 2009 @ 8:24 pm | Reply

  5. where can i get the list of “super dvd’s” the combination of movies. please forward the web address to my mail address. thanx in advance

    Comment by arun khare — December 14, 2009 @ 6:25 pm | Reply

  6. Would greatly appreciate it if you could let us know (1) where we can find a list of SuperDVD combination of movies and (2) where in Bangalore can we buy these DVDs. Thanks in advance.

    Comment by Rajendar Garg — December 30, 2009 @ 4:13 pm | Reply

    • GO TO ANY TEMPATTION MUSIC SHOW ROOM IN BANGALORE…YOU WILL GET IT

      Comment by SHAFEEK N P — January 27, 2010 @ 3:20 pm | Reply

  7. super DVD in gujarati movies is best idea and interested people buy this dvd with faithfully.
    congrates to MOSERBAER.
    RASIKBHAI MODI
    (ENGINEER)

    Comment by Rasikbhai — February 24, 2010 @ 5:53 am | Reply

  8. Received two bad audio copies of the Moser Baer DVD. The Netfli(x) version was perfect. The bad audio is Booming and Raspy. Is there good audio versions of this out there? I need one as this is a favorite movie of mine and I need the songs to be perfect. (U)tube has bad audio copies to listen to if you want to here this noise.

    Comment by Robert Picone — March 26, 2010 @ 10:55 pm | Reply

  9. i want to know the super dvd movies list

    Comment by pratik hinger — January 20, 2012 @ 9:52 pm | Reply


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