By Utpal Borpujari
India’s soft power is under focus again.
Projected to become a key provider and consumer of digital content within the next five years, the country is on the radar of a Motion Picture Association International (MPAI)-backed consortium that is eyeing big-time partnerships with Indian content providers.
The consortium, Centre for Content Protection (CCP), will explore the possibility of opening an office in India after leading the Convergence India 2009 in New Delhi on March 19.
“We are looking to monetise and legalise online distribution of content in India, enabling consumers to securely access content across platforms such as mobile phones, cars and homes,” CCP managing director Isa Seow told Deccan Heald on Tuesday.
“Content protection would help consumers in India and elsewhere to purchase content per-view, per-hour and on whatever device that suits the consumer,” he said.
“In the context of Bollywood, there is a huge potential in secure online distribution of Indian content globally. Also, there is great potential for cooperation between Hollywood and Bollywood in this regard,” he said.
The members of CCP, such as Astro, HBO, Microsoft, Motion Picture Association of America, Nagravision, NDS, ST Microelectronics, Thomson, Verimatrix and Walt Disney Pictures, have asked it to explore India, considering the huge potential it has for convergence between technology and content, he said.
“We will probably also open an office in India, though at present we are looking for potential partners. Our affiliates Motion Pictures Distributors Association (MPDA) of the US has opened an office in India just two months ago,” he said.
CCP, headquartered in Singapore, was launched by the MPAI with support from the Media Development Authority of the Singapore government to promote secure, digital media distribution in the Asia-Pacific region.